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Instagram is one of the top social media platforms, with over 2 billion monthly active users. It is dominant in sharing trending content, audio, and more. Instagram stories are a crucial feature of the platform; over 500 million users use them daily. 86% of users post stories, and 70% watch stories daily. Needless to say, the potential reach of Instagram stories is vast. But how can this help artists?
Well, 70% of Instagram stories are watched with audio on, meaning that the audio used and the lyrics posted have the potential to reach hundreds, if not thousands, of people daily. As an artist, your music must be optimized for Instagram to maximize its reach and grow your potential audiences.
Instagram lyrics were launched in 2019, iconically through a Billie Eilish story for her song "My Strange Addiction." With this, artists can have their lyrics shared on Instagram stories by fans effortlessly. The lyrics are synchronized to whichever part of the song the user chooses, allowing them to express and share their favorite parts of the song in real-time to their own memories and experiences.
Adding your lyrics on Instagram has several benefits; not only does it increase your reach and audience, but it can have long-term payoffs in terms of more streams and monetization.
Increase Your Streams
By uploading your lyrics to Instagram, you'll increase the potential for more streams platform-wide. Using lyrics on Instagram encourages users and their followers to listen to new music and songs. Additionally, it creates a seamless opportunity for cross-platform promotion. Allowing your fans on Instagram and Spotify to engage with your music.
Audio and viral sounds are increasingly important on social media platforms, from TikTok, Instagram, and Snapchat; audio has become a format of the meme and popular culture signals, and optimizing your music and lyrics across these platforms ensures that you have every and all opportunity to amplify your music across these platforms.
Having synchronized lyrics on Instagram generates more significant opportunities for fan growth. By creating an optimized and enriched fan experience, you can have an expanded reach and work to build a bigger audience. Further, having this integration empowers your fans to share their love of your songs publicly on stories, deepening the social network of your fan base.
By adding lyrics to Instagram Stories, you can maximize your lyric licensing and royalties through Musixmatch. Instagram lyrics don't pay directly for each use; however, having your lyrics verified on Musixmatch increases the number of opportunities for multiple revenue streams.
How do you reap these benefits? The simplest way is to get started on Musixmatch Pro. When you create an account, you'll get Your Lyrics on Instagram Stories, Spotify, Apple Music, and many more platforms.
Here's a step-by-step guide on how to get your lyrics on Instagram and how you can leverage Musixmatch Pro to promote your music on Instagram.
Sign up for a Musixmatch Pro account; on the platform, you can add, edit, and sync your lyrics to your entire catalog. In addition to lyric distribution, you can leverage the tool to make lyric videos, create Spotify Canvas all in one place, and directly upload it to Spotify and other platforms.
With Musixmatch, you will have to verify your artist profile. This ensures you have maximum control over your lyrics and have access to the curator studio to create lyric videos and review your lyric usage.
With this step, you can access your full song catalog directly in Musixmatch. You can search for your song and add lyrics effortlessly.
After selecting your song, easily create and edit the transcription. If you are unsure how to transcribe your lyrics, check out our guide to perfect your lyrics.
With the basic lyric transcription, you have several options. We know you're busy, so you can outsource your lyric synchronization to Musixmatch experts, leverage our AI synchronization technology, or do it yourself.
Once you've completed this process and submitted it, Musixmatch Pro will send your lyrics to Instagram, Spotify, Apple Music, and more platforms.
Your lyrics deserve to be heard and seen; Musixmatch Pro is an all-in-one platform that allows you to track and collect your royalties from lyrics usage, create lyric videos from your synchronized lyrics, and maximize your music's audience.
Make the most of your music and join Musixmatch Pro now.
Everything you've ever wanted to know about promoting your music with Musixmatch Pro.
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