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Lyric videos are highly engaging and entertaining promotional content. Artists can easily create and publish them for their new releases across multiple platforms. In turn, fans eagerly consume them. Lyric videos bridge a connection between artists and fans, allowing them to deeply experience and interpret the lyrics of a song while immersed in the video's aesthetic and visual design elements. However, creating a lyric video isn't accessible to everyone, at least not without the support of helpful tools like a lyric video maker.
In this blog, we'll explain what a lyric video maker is, talk about some of the tools available online to make lyric videos, and dive into the top 5 benefits of using a lyric video maker to promote your music.
Lyric Video Makers are tools, software, or applications that empower you as an artist to create customized lyric videos to promote your music. The basis of any easy and good lyric video maker is the ability to effortlessly add lyrics to videos that are perfectly synchronized to your music. This is the paramount requirement for a lyric video maker. Beyond this, there are several features that ensure your lyric video is professional, high-quality, and captivates your audience.
An important feature is the ability to customize the lyric video. Your music and your songs are individual expressions, and the content you use to promote your music must allow you to express that same level of individuality. Lyric video makers, for this reason, must have features like different fonts, graphic elements, and the ability to use existing assets or upload personal content to use in the video. Further, the lyric video generator should allow you to edit and alter how the lyrics appear; beyond the type of synchronization, customization should extend to the ability to change the alignment, effects, and transition style so that you can fully express the song through the lyric video visuals.
Online lyric video makers are plentiful. There are many options you can choose from, but while more cost-affordable, they result in lower quality and, therefore, content that lacks engagement. This is typically the result on platforms that aren't intended to create lyric videos as their primary focus.
For other lyric video generators, while the output is highly professional, you may lose your control and ability to customize and personalize the video if there are limited choice options. Such is the case with many lyric video makers owned by video production companies. The best option is something right in the middle: a lyric video maker created with that intent, that recognizes the individuality of artists and their songs to encourage and empower customization while retaining high-quality and professional lyric videos as the final result.
Now that we've discussed the options for lyric video creator platforms, we can dive into the top 5 benefits of using a lyric video maker when promoting your music. Lyric video makers, when created for artists, result in professional high-quality lyric videos, create cost-effective music promotion opportunities, empower you to share your promotional content across a variety of platforms, are user-friendly for the artists, and ensure that you can retain control over your brand so that your content supports your music and message.
At the end of the day, Lyric video makers should be a low effort for artists to use. It should be easy to synchronize your lyrics and them to your lyric video. They should be high quality, with excellent sound quality, perfectly timed lyrics, and high-quality backgrounds that make for crisp and engaging visuals. Lyric video generators allow you, as an individual artist, to promote your music and your lyrics with the same level of professionalism as major artists.
We've talked about the cost difference between traditional music videos and lyric videos before. For an independent artist, music videos can run extremely high in terms of production costs—into the thousands and even more. Depending on the lyric video maker, a lyric video can be scaled easily for your entire album, with videos costing anywhere from $40 - $200, depending on the tool used.
Lyric videos are incredible because they can be adapted to any platform. Traditional music videos are limited to platforms like YouTube because of how they are filmed. Meanwhile, with lyric videos, the best lyric video makers allow you to dynamically adapt the same video across platforms. This means you can promote your latest single on TikTok, Instagram, YouTube, and more platforms while keeping the design consistent with your brand identity.
Lyric video makers, when created with intent, are artist-first. While many platforms have lyric video generators as an off-shoot of different types of video production, tools that are designed for artists, records, and labels top of mind develop interfaces that are optimized for the users who need to promote their music and understand that their needs to be fluidity, adaptability, and customization at the forefront of the tool, so that you can maximize your music promotion.
The last and arguably most crucial benefit of using a lyric video maker is that you get to keep control over your brand. While you could outsource your videos to a production company, there is a risk that you will need more creative input over the design. You'll also be limited to the final assets you receive. You will be able to share the promotional content across all desired platforms if willing to pay additional costs.
Leveraging a custom lyric video maker, like the one on Musixmatch Pro is an absolute game-changer for artists. You can have hundreds of custom assets and content pieces to share with fans and promote organically and beyond. It's essential to have your lyrics heard by fans but also seen. When you create a lyric video, you can reach wider audiences and engage and enrich your loyal fan base.
Are you ready to leverage the benefits of lyric videos and promote your music? Try the Musixmatch Pro lyric video maker now. Get started.
Everything you've ever wanted to know about promoting your music with Musixmatch Pro.
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