EN
The changing social media landscape has created a space where video content has overtaken traditional forms of content. Videos are used by companies and brands but also by individuals. It's the go-to form for creation and consumption. Video content is king. So, how can artists, singers, and songwriters leverage the power of video content?
In this blog, we'll discover why lyric videos are a critical piece of content for artists to promote their music and expand their fan base.
This may seem straightforward, but lyric videos are unique content that artists can leverage to further promote and express their music. Lyric videos are characterized by synchronized lyrics to a song, animated line-by-line, and are visually adapted to the meaning, tone, and genre of music. Lyric videos are more than a replication of the lyrics but an extension of the artist.
How do they differ from music videos? Well, the obvious is that music videos are usually more cinematic, involving actors, sets, and full-scale production. While they have a different level of artistic expression, they also require dramatically higher investments. Both lyric videos and music videos play tremendous roles in promoting music. While music videos give greater creative opportunities, lyric videos are much more cost-effective and easily replicable for multiple songs while retaining the potential to engage fans and create multiple revenue streams.
Lyric videos offer a unique medium to promote your music. With the right tools, making a lyric video can be an efficient, customizable, and highly effective way to promote your music, increase your discoverability, and grow your fan engagement. Let's dive deeper into the 4 reasons you should consider creating lyric videos.
Lyric videos create a bridge between you and your fans. Empowering them to follow along with the lyrics and dive into the deep meaning of your lyrics. Moreover, lyric videos allow you to express your music more deeply and in alignment with your brand.
Compared to music videos, lyric videos are much less expensive and easier to produce than traditional music videos, making them a budget-friendly option. You can create multiple videos for different formats to promote all of your songs more efficiently.
More and more video content is shared on social media today; by having multiple accessible lyric videos on various platforms, you can increase the sharing and saving of your music on social media.
Lyric videos create an additional revenue stream; as an artist, you deserve to maximize your music and earn all the revenue you're entitled to. When you create lyric videos for YouTube and other social media platforms, you'll generate revenue from advertising, and on streaming services, you'll earn royalties.
We've discussed the benefits of lyric videos and know their importance, but creating them is easier said than done.
With this option, you'll get top-notch quality but pay more than a pretty penny. When outsourcing your lyric video production to outside companies, you may also have issues with having them adapt it to different platforms unless you want to pay additional fees.
Hiring outside design and production teams is a high cost that isn't only feasible in some cases. With this option, you also won't have the same level of flexibility and cost-effectiveness, as you'll need to pay for each video, limiting the amount of video you can create for each new release and song.
This option gives you complete control; however, unless you are tech-savier than most, the result may differ from the quality level you want or your music deserves. DIY Lyric Videos are a great option but have significant trade-offs in terms of the quality of output and, again, create an issue of agility and speed when producing multiple videos in many different formats
Apps built to create lyric videos are ideal, giving you the best of all available options. As a tool, you can control many design and aesthetic aspects of the lyric video without compromising audio quality, video quality, and more. But with the thousands of online lyric video makers available, how can you decide which tool is best?
The solution to making lyric videos is to leverage where your lyrics already live on Musixmatch Pro. To get lyrics on Spotify and many other platforms as an artist, you need to have submitted them through Musixmatch Pro. With this existing catalog, you can create synchronized lyric videos and upload and share them directly from Pro. In the Musixmatch Pro Studio, you can leverage the lyric video tool, which empowers you to create unlimited videos with hundreds of customizations available.
With Musixmatch Pro, you can make unlimited high-quality lyric videos with your synchronized lyrics and share them on social media all in one platform. The Musixmatch Pro Lyric Video Tool empowers you as the artist to customize, design, and create lyric videos effortlessly. In the Pro Studio, you can submit your lyrics to Spotify, Apple Music, Instagram, and more platforms and then use the synchronized lyrics connected to your music using our online lyric video maker.
In the Lyric Video App, you leverage our templates and customize them to your brand aesthetics, or you can start from scratch with your own background assets to create lyric videos that speak directly to your music's message.
The best part about the lyric video tool? When you've created a lyric video, you can quickly adapt the size and format to multiple platforms- empowering you to share the lyrics video across platforms like YouTube, Instagram, TikTok, and more effortlessly.
On Musixmatch Pro, you can leverage your existing synchronized lyrics to easily create lyric videos on the Pro Studio Platform. On Musixmatch Pro, you get access to hundreds of customizable templates, where you can select fonts, colors, designs, and background assets to customize lyric videos to your preferences. From here, you can dynamically adapt the videos to any platform, such as Reels for Instagram or full-length YouTube videos. When you sign up for a Musixmatch Pro account, you can create unlimited lyric videos for your songs.
Join Musixmatch Pro and leverage the Lyric Video Generator to create unlimited lyric videos with your music. Get started, join now.
Everything you've ever wanted to know about promoting your music with Musixmatch Pro.
.png)
