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Lyric videos are essential—we know we sound like a broken record. But it really is the truth. Making lyric videos and promoting music in general are necessary for every artist. You can create the most fantastic song, but it will become a lost art if no one can hear or see it. Creating content for your music gives it more ways to breathe and exist and, therefore, become discovered in a highly saturated market.
Lyric videos are ideal content for music promotion. They highlight the key pull of your song, your words, and your voice. It's what resonates most with your audience and draws them deeper into the connection you build with them. In this blog, we'll review the key reasons why lyric videos are great content to use in music promotion and the top 8 reasons why musicians need to be making lyric videos.
As of December 2024, there were 4.3 billion videos uploaded to YouTube; that number grows exponentially with every second there are 6 hours of new YouTube videos being uploaded. YouTube has expanded its content offering, adding shorts to compete with Meta and TikTok. Long and short-form videos are, needless to say, abundant in the social media landscape. Videos are engaging content; they draw in the viewer and immerse their senses; with lyric videos, you attract viewers through multiple senses. Their eyes are captivated by the visuals, their mind focused on the meaning of your words, and they get to hear you and the music all in one video.
Let's dive into the top 10 reasons why making lyric videos is necessary for song promotion.
Content is king, and specifically video content tops all forms. From Instagram to TikTok and YouTube, video content is at the forefront of any business or promotion, regardless of the industry. Video content is all-consuming for the viewer, immersing them into the words you create on the screen. TikTok is growing exponentially, and as a video-based platform, that means you have the power to reach billions of people. TikTok's global user base will have more than 1.7 billion users in 2024, all-consuming video content. As an artist, your content relies on the synergy of audio and video. Ensuring your music perfectly synchronizes with your content and lyrics is paramount for creating captivating and engaging content.
One of the best aspects of lyric videos is that they make your music accessible to more audiences than before; with lyric videos, you can bring your songs and their meaning to audiences that don't speak your native language. This means you can create global fanbases; you can achieve this with translated lyrics or by making your native language lyrics accessible to fans to read, interpret, and engage with your music. Ultimately, when you make lyrics videos, you internationalize your fan base, opening your music up to be loved by anyone.
Another impact of lyric videos is that your music becomes accessible to fans who are deaf or hard of hearing. Lyric videos help fans with hearing sensitivity experience the song to its fullest potential with accompanying graphics, animations, and the lyrics themselves. Creating the lyric videos brings your music to these fans in an accessible way.
When you leverage the right platforms, Lyric videos are inexpensive and low-risk investments in your music promotion. With larger-scale promotions like music videos, there is much more risk in terms of potential payoff and reach. With a lyric video, you can be creative and make videos that fit your brand identity without making costly investments.
Music promotion, especially as an independent artist, is overwhelming; resource constraints like time, money, and technical skills are significant barriers for artists seeking to promote their music. Lyric videos are a fantastic way to overcome these barriers; you can use lyric video generators that leverage developers' and designers' skills and expertise to quickly create professional and high-quality lyric videos without the price tag. Musixmatch Pro is one such tool that empowers artists to create lyric videos with perfectly synchronized lyrics and supports artists in publishing their content to YouTube, Instagram, and more directly, thus streamlining the music promotion process.
A cool thing about lyric videos is that they are consumable in many ways and for many reasons. As discussed earlier, lyric videos may be consumed by fans from other languages or those who are hard of hearing. But oftentimes, lyric videos are watched so that fans can really interpret and understand your lyrics. It's a cathartic experience to look at the lyrics and try to understand the emotions and feelings behind the lyrics. Other times, people use lyric videos because there is a sense of comfort from the visuals and animations, and another popular, albeit apparent, reason is singing along to karaoke. Regardless, the application and usage of lyric videos are ever-growing among fans, and having lyric videos for your songs means that fans can connect deeper to your music.
Whether you're just starting out or an established independent artist, deciding where to invest your money in music promotion is tricky. There are hundreds of tradeoffs and considerations to make. Making lyric videos has a much lower overall cost than music video production. There are also exponentially faster turnaround times- especially when using a lyric video maker tool. Deciding what platforms and software to use is another weight on your shoulders; it's important to consider costs, quality, user-friendliness, customizations, and how professional the output is.
In 2018, 3,100 years of lyric videos alone were watched on YouTube; this number has only grown since then and expanded further on platforms like Instagram, TikTok, and Facebook. Lyric-centric content is ever-growing and evolving, so making lyric videos is critical to promoting your songs and album releases. Lyric-centric content is everywhere, even in places we don't realize. As an artist, making lyric videos allows you to quickly jump on trends across platforms, creating viral content.
Making lyric videos not only helps you promote your music but also creates a revenue stream through advertising. When you upload your lyric videos to YouTube, you can monetize this content with ad revenue. As more people stream your videos, you can earn revenue, and the more lyric videos you make, the more content you can monetize.
Social media is an inescapable part of music promotion. The mix of media you can share on all the platforms means you have the opportunity to capitalize on images, from TikTok to Instagram, Facebook, Snapchat, and more.
The last reason you should be making lyric videos is the easiest. It's because fans love them. It's a common and expected practice nowadays for celebrities like Taylor Swift and Beyoncé to release lyric videos for every song, and why is that? Because fans consume them in heaps. A new release means fans want the ability to follow, align with your music, read and interpret the lyrics, and immerse themselves further into the atmosphere of your work.
Are you ready to grow your fanbase, make lyric videos, and promote your music? Get started on Musixmatch Pro.
Everything you've ever wanted to know about promoting your music with Musixmatch Pro.
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