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Every day, more and more music is released. On average, 120,000 new tracks are released on streaming services every day, meaning that an average of 43 million tracks are added to Spotify alone. Many of these tracks come from Indie artists who are independently releasing and promoting their works. With these huge volumes of tracks being put out daily, how can artists cut through the saturation and create space for their work to shine? Lyric videos are one of the most effective promotional content pieces for music promotion.
When you make lyric videos for your new releases, you can access many benefits beyond using them as a promotional tool. In this blog, we'll talk about why lyric videos are important for artists, how you can easily make lyric videos for your music, and share our top 7 reasons why lyric videos are essential to promote your music.
Lyric videos are essential for artists because they are incredible content pieces that empower artists to first and foremost share their music, their lyrics, and their voice but also present it with their brand, aesthetic, and emotions through the lyric video design.
From a practical standpoint, lyric videos are amazing because they are easily created and replicable (comparatively to music videos) but create similar levels of engagement and feed the demands of fans for more content to deepen and enrich their experience of your music.
Before we get to why you should make lyric videos, we'll briefly define what a lyric video is. A lyric video is a type of music video that shows the song's lyrics synchronized to the music for the viewer. It is combined with animations and graphic elements that convey the song's meaning, mood, and tone. This is the most basic explanation of a lyric video, but trust us, lyric videos are anything but basic.
Making lyric videos can either be incredibly easy or incredibly difficult, this is where the choice lies with the artist. We've talked about how to choose a lyric video maker before, and we'd argue that the best way to make a lyric video is to leverage a tool or software that creates high-quality output where you retain control of the design, style, and content overall.
Now that we've talked about what lyric videos are, why they are important for artists, and how you can easily make them. Let's dive into the 7 reasons why lyric videos are essential to promoting your music.
The first is by far the most obvious but still an essential reason to make lyric videos as they bridge the space between artists, fans, and listeners. Lyric videos can fill gaps between what the artist intends and what the listener perceives. Lyric videos offer visuals that enrich the storytelling of the song and empower the artist to further communicate the meaning of the song.
Lyric videos are a monetizable content form, when you create lyric videos and upload them to YouTube or similar platforms you can earn money through ad revenue and sponsored content. When your fans watch, or new fans discover your videos you can earn ad revenue and make money from your lyric videos.
Lyric videos are highly shareable content; they can easily be adapted to multiple platforms, from YouTube to TikTok, Facebook, Instagram, and more. For this reason, lyric videos and video content, in general, are incredibly powerful. These platforms have huge opportunities for driving shares and engagement and, ultimately, the opportunity for virality and overall audience growth. Vitality might seem far-fetched, and that is completely understandable, but growing a small following from lyric videos- if it's a heavily engaged following- can be equally valuable and, over time, pay off more. Whatever the result. At the end of the day, the key is to create engaging content and share it in the right places.
Lyric videos encourage repetitive views, creating positive fan engagement. The additional visual elements make the music listening experience more immersive and improve the likelihood of the video being shared and discovered by others. Moreover when you make lyric videos, you boost your lyrics videos searchability by making it accessible to search engines. This can promote your music to other users searching for similar content.
Video releases aren't isolated events; there can, if you choose, be teasers released ahead of time to promote the larger full-length video release. With lyric videos you can double down on the content you make, creating short lyric videos that tease the song, and build anticipation for the full release of the song and the whole lyric video.
With video content at the forefront of most platforms, the content you use to promote your music should also be video focused. Not only does this let you of course have your songs audio playing but also allows you to capitalize on visual effects and share your lyrics.
Content, in some ways, equals visibility. Putting out great music isn't always enough. You need to create the spaces and force your music to be discovered by potential fans and professionals in the industry. Lyric videos, along with lyric distribution, help make this possible
Lyric videos, like any type of content you produce, are an extension of your work. When you make lyric videos, you extend a piece of your song, your brand, and your artistry, and therefore, it is imperative that you use lyric video maker tools that maximize your ability to express your feelings, emotions, and vibe in the content. In this way, you create the lyric videos in the artist's voice.
Lyric videos are an extension of your voice as an artist. When you make a lyric video, you create opportunities for your music to be heard and for people to connect to your lyrics on a deeper level. Promoting your music starts with creating content. You can effortlessly create lyric videos using the Musixmatch Pro Lyric Video maker. On the Pro platform, you can distribute your lyrics to all major streaming platforms, synchronize them for the platforms, and make lyric videos.
Are you ready to promote your music with lyric videos? Get started now.
Everything you've ever wanted to know about promoting your music with Musixmatch Pro.
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