With everyone preaching the importance of personal branding and ‘niching down’ these days, the music industry can be one of the toughest places to just be yourself. Growing up in Texas with influences ranging from Prince to Paramour, Jake Lloyd always felt restricted by the confines of individual genres. With time, he realized he didn’t have to be.

Jake’s eclectic sound was born - a blend of all things Hip Hop, RnB, soul, pop, and rap fused together with an undeniably magnetic stage presence. A rising star in the live music capital, Jake and his band are shaking things up in a town known for rock and folk, all while shattering everything we thought we knew about RnB.

 In this SXSW episode of The Mix, Cari sits down with Jake to learn more about his unique musical footprint, his thoughts on growing a local following, what it’s like tackling genre bias in a defined scene, and much, much more. Join us to discover a unique outlook on music experimentation and how to harness the explosive creativity that comes hand in hand with an open state of mind.

Who is the musician being interviewed in this episode?
The musician being interviewed is Jake Lloyd, an Austin native.

What is the name of the song being played in the beginning of the podcast?
The song being played is called 'Sweat' and it is an original new song by Jake Lloyd.

How did Jake Lloyd's musical influences evolve over the years?
Jake Lloyd's parents introduced him to R&B and soul music, but he was later exposed to other genres by a friend in college named Lyndon Allen. This broadened his musical horizon.

Why did Jake Lloyd decide to have a live band and how does it contribute to his music?
Jake Lloyd decided to have a live band because he felt that it was essential for any hip hop or rap act to have one in order to gain respect. He takes pride in his band and considers them to be his people. They contribute to his music by providing immediate feedback and making him shine on stage.

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Useful links:

Jake Lloyd on Musixmatch

Jake Lloyd on Spotify

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