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Lyric video content is consistently evolving in the music industry. Standard YouTube lyric videos are promoted by the most significant artists for all songs of every release. The growing volumes of lyric video edits on Reels and TikTok by fans convey a prominent desire by fans to have lyric videos to connect and share their love for your music. Needless to say, there is power in promoting lyrics. In this blog, we'll dive into the top 9 benefits of making lyric videos.
Lyric videos combine the lyrical elements of your song and the writing with visuals that represent the meaning and message of your song. The lyrics are at the forefront of this content; they are the focus of the art, and the written word can have a more significant impact on the viewer than only audio.
Lyric videos exist across many platforms and concepts. The classic lyric video style is horizontal videos on YouTube that play the entire song. These lyric videos are crucial for artists to promote their latest releases. However, there is a rising trend of vertical lyric videos adapted for Instagram Reels and TikToks.
Regardless of the platform or format, lyric videos are a vital tool that artists can and should leverage when promoting their music.
Lyric videos are, at their core, a way for artists to connect with their fans. Lyrics are integral to the experience of music, and lyric videos enrich it. Beyond this emotional connection to music, lyric videos have practical applications for artists and represent a solid possibility to expand your audience and earn revenue from your music.
We’ve established that lyric videos have varied applications for artists; let’s dive into the top 9 benefits of making lyric videos.
In 2024, the average cost of making a music video, with full-scale production and sets, is anywhere from $20,000 to $50,000; for indie musicians looking for high-quality production, this can range between $15,000 to $40,000. Comparatively, lyric videos, on average, won’t cost more than 500$, and this is in the case that you hire an outside production company to design and create it for you. Other options include being a true DIYer and making it yourself or leveraging lyric video generators to make your videos within reasonable price ranges.
Lyric videos are cheaper and easier to produce overall. While you have less freedom to alter the storytelling, the core focus of the lyric video remains the music. You can promote your song with visual content within a cost-effective budget.
Lyric videos drive engagement; when fans watch lyric videos, they listen to the music and analyze and read your lyrics- engaging on a deeper level. Adding your lyrics to videos you can and letting fans follow along to the words creates an interactive experience, encouraging a strong connection to the song.
Platforms like Spotify, Apple Music, TikTok, and Google all allow users to search for songs by lyrics; having lyric videos improves your music’s discoverability. Having your catalog of music backed by lyric videos means that you’ll be discoverable at every possible point of contact with new fans. You’ll have an expanded international reach and become accessible to more potential fans.
With lyric videos being adapted to multiple platforms and easily reshared by fans, having your lyrics on social media empowers your fans to share your music, increasing the song’s visibility and reach.
Videos that use lyrics- both officially licensed and fan made are becoming more and more popular on TikTok and Instagram. Making lyric videos that adhere to your brand and aesthetic and have the correctly synchronized lyrics ensures that you, as an artist, can control the output of your song and ensure that it is promoted and shared among fans with your most authentic self-expression.
As an artist, your visual identity should be in your mind when expressing your music. With lyric videos, you can customize the look of the video to match and extend your brand, expressing your brand visually without the need for an elaborate production.
Your creative expression should be amplified by the Lyric Videos you create. You can experiment with typography, color, animation, and visuals that align with the song’s mood and play a more significant role in the storytelling of your release.
Making lyric videos also creates an additional revenue stream for artists. When you create lyric videos for platforms like YouTube, you generate the opportunity for advertising on your videos, earning you additional revenue through ad monetization. As lyric videos increase in views and popularity, this can result in more streams and paid downloads, indirectly boosting revenue.
You can generate additional lyric-specific royalties when you display your lyrics on Apple Music and Spotify.
Lyrics are an essential part of the storytelling process in music; for lyricists, adding lyrics to videos enhances the ability to spotlight their writing and storytelling abilities. Lyric videos create an immersive experience where lyrics are at the forefront, supported, and enhanced through synchronization, animations, and design elements. Empowering fans to dive deeper into the meaning and universe of your song.
Creating lyric videos makes your songs more accessible; fans from other languages or with hearing impairments can have an equally enriching experience when they can listen and see your lyrics with your music. Additionally, this creates an opportunity to expand your fan base from your native language to fans from other countries; you can add translated lyrics to your videos to even further enrich the streaming experience.
From a technical standpoint, having lyric videos improves your music’s discoverability on platforms that enable search of lyrics, such as Google or YouTube.
Producing lyric videos maximize the impact of your work. You can expand the song’s longevity and engagement by building lasting connections to the music.
Lyric videos offer ongoing promotion opportunities, extending a song’s lifecycle and creating avenues for continuous fan engagement through streaming the videos over time. Lyric videos have higher completion rates than listening to the music alone. This can boost overall engagement on streaming platforms and support additional monetization efforts.
The benefits of lyric videos vary and are vast, from revenue gain to fan growth and holistic improvement of your brand as an artist. Lyric videos are an essential promotional tool that all artists, regardless of popularity, can and do use to promote their work. Creating lyric videos, however, is another task entirely.
The options are endless, but narrowing down a choice often requires compromises on quality vs. price, speed vs. efficiency- these choices feel defeating if not overwhelming.
Should adding lyrics to a video seem simple enough? However, doing so requires professional technical skills to synchronize lyrics to music and create captivating backgrounds and animations that speak to your brand. Outsourcing to a production company is a potential option, but the cost considerations enter here. While the output will be high quality, you’ll lose control over the design and pay a very high price for a static piece of work.
Another option is to create and produce the video independently; however, unless you’ve hidden video editing skills, the quality might be the greatest sacrifice to save a few pennies. High-quality videos with professional animations and designs are critical in keeping fans engaged and retaining professionalism in your brand.
The last option combines the best of both worlds, so to speak. Using a lyric video generator tool, there are specific platforms and applications dedicated to making lyric videos, with customization options for styles, design, color, backgrounds, font, and even more technical needs like line-by-line or word-by-word lyric synchronization ensuring your fans experience the most from your storytelling. With a lyric video generator, you can cost-effectively produce high-quality lyric videos without compromising on quality, control, or design.
So what is the best platform to generate lyric video? Musixmatch Pro, an all-in-one artist-focused suite, allows you to synchronize and distribute your lyrics and generate lyric videos for any platform in just a few clicks.
Adding lyrics to videos is simple and effective with Musixmatch. When you distribute your lyrics to Spotify and other platforms through Musixmatch, your lyrics are already perfected for Lyric video creation. In the Pro Studio Platform, you can create unlimited free lyric videos online.
You can start from hundreds of templates or create a lyric video from scratch, customizing it to your needs and preferences. In Musixmatch Pro, you can customize the lyric animations, style, font, and sizing. You can also add translated lyrics to your videos to reach global fans. When you make a lyric video, you can customize the design, style colors, and background assets to adhere to your brand.
Join Musixmatch Pro and create your own lyric videos now.
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